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The international luxury lifestyle hotel SO/ opens their first hotel in the heart of Auckland city. Known as the hotel that constantly brings artistic vision, SO/ Auckland shares the same spirit of extravagance and boldness as it is promised to be one of New Zealand's most exciting hotels. Partnered with WORLD, the famous fashion innovators, the hotel brings energetic and bold atmosphere, yet inherently a reflection of Auckland by creating an emblem, a signature design print, artwork, wallpaper designs for the signature suites, cushions for the chauffeur cars and attire for the staff that encourages individual expressionism. As for the ground floor has been creatively fitted out by Dutch design house, Moooi.

Unlike the average hotel, SO/ Auckland breaks the traditional concept of a hotel by replacing their lobby with a bar that looks like the meeting spot for celebrities, fashion elite, and rock stars. The hotel serves a taste of French inspiration in their Harbour Society restaurant that located on the 15th floor and offers the best view of Rangitoto Island in HI SO Rooftop. SO/ Auckland has 130 rooms and feature with Club Signature Lounge, SO Spa, SO Fit and indoor heated pool that gives excellent experience to guests.

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