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SugarSand Bach Club Delivered a Sweet New Experience on the Bustling Beachfront of Seminyak

TEXT: Andiarini Soeroso; PHOTOS: SugarSand Seminyak Bali

The ever so lively Seminyak Beach saw the grand opening of its newest all-day destination, SugarSand. The beach club is a part of Hotel Indigo, which is a global boutique hotel brand that continuously delivers a refreshing and inviting guest experience that is truly reflective of the local community on the southern stretch of Seminyak Beach.

In October, I was invited to the grand opening event that came in the form of an all-day musical experience, presenting musical acts from across the globe performing live, and spinning the decks in a spectacular setting by the pool including Benji B, Jordan Rakei, Roy Davis Jr, DJ Spell and Alexander Nut with one of Bali’s most beautiful beaches as the backdrop.

Dressed to the nines in a dress code of classic black and white, with SugarSand’s signature cocktails in hand, guests including international media, local celebrities and influencers, put on their dancing shoes as UK DJ Alexander Nut kicked off the event’s international line-up with a vinyl-only sunshine set. Carrying the crowd into a soulful sunset session was the New Zealand–born, Australian-bred soul artist Jordan Rakei, before last year’s World DMC champ, gifted party DJ and New Zealand’s finest, DJ Spell entertained the crowd with his deft play on the turntables.

Continuing the festivities further into the night was London’s Benji B, whose distinctive style has seen him become one of the most influential DJs in the UK and the musical director for one the world’s top fashion houses, Louis Vuitton. Shifting the evening of celebration to a higher gear and deeper into the night was Chicago’s legendary DJ and producer Roy Davis Jr. As the starry night drew to a close, SugarSand’s resident music director LADY FLiC took over the decks and ended the party on a sweet note with SugarSand’s signature eclectic soulful sound.

The newest beach destination in Seminyak is defining its reputation as the freshest place on the island to offer unique events, welcoming an exciting stable of local and international artists to entertain guests for regular special events. SugarSand is a beachside bar and restaurant and so much more: poolside daybeds for basking the day away, a beach bar and terrace for those who want their toes in the sand, and an open-air roof lounge to enjoy the sunset while enjoying the innovative Nikkei inspired menu (Japanese-Peruvian fusion) and sipping on visionary cocktails made using only the finest local ingredients.

SugarSand continues to impress the locals and visiting Bali crowds with a stellar line-up of 7 DJs across 7 hours as part of its signature weekly event, Seventh Heaven, kicking off every Sunday at 3 pm with soul music, cool drinks and good vibes. Timeless, soulful music flows throughout the day, from ambient to jazz, from rare groove to soulful techno, from jazzy hip hop to disco - no genre is off limits.

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