Bvlgari Man Wood Essence #citizenofnature
Capturing the energy of nature for an urban man in tune with his environment, Bvlgari introduces its new fragrance creation, Bvlgari Man Wood Essence. Bvlgari Man Wood Essence blends intense woody notes with bright citrus accents, producing an exhilarating addition to the Bvlgari Man collection.
DISCONNECT TO RECONNECT
More than ever, urban planners are returning to their roots, to the very ground and nature that sustains their designs. From “healing forest therapy” to landscaped modern architecture, they’re answering the call of today’s busy urbanites, who need a symbiosis between nature and urbanity more than ever. In these new urban green spaces, the modern man disconnects from the endless demands of city living till refreshed, he’s ready to reconnect to the relentless speed of his life.
Inspired by this self-reconnection, Bvlgari has bottled nature’s energy in a dynamic new fragrance, Bvlgari Man Wood Essence, a unique olfactory signature created by Master Perfumer Alberto Morillas. The captivating scent smoothly blends three bold woods, so the chic urbanite can unleash nature’s power in one spritz. The newest green space to revive his senses and reset his focus? His Eau de Parfum.
As citizens of the world, we are first and foremost citizens of nature: it is the source of all life. Its awe-inspiring power is at the heart of the Bvlgari Man Wood Essence, represented by a woody intensity. Also delivering the dynamism of the city, the Eau de Parfum proves the perfect balance between nature and city is possible and inherently necessary. When man reconnects with nature, he re-establishes his tie to it, recovers his inner strength, and is ready to master his urban environment. He’s reminded that he’s a #citizenofnature.
Bvlgari Man Wood Essence Debuted in London
Hosting a thrilling event in London, Bvlgari debuted Bvlgari Man Wood Essence, the new fragrance creation that captures nature’s vibrant energy. Created for the urban man in tune with his environment, it’s intense woody notes invite him to reconnect to nature, recover his inner strength and master his urban environment.
In July, I was flown to London especially for the unveiling of the new Eau de Parfum, which was held at an awe-inspiring venue, Sky Garden. As London’s most elevated public garden, Sky Garden perfectly captures the symbiosis between nature and city, just like Bvlgari Man Wood Essence. The sky-high location set the scene for an exhilarating evening with a marvelous mix of lush, verdant trees and plants and sweeping views of London. Guests snapped pics, sipped cocktails and enjoyed an immersive maze to live the fragrance’s key elements—city, wood, and nature—so they could experience disconnection and reconnection first-hand themselves.
Then CEO Jean-Christophe Babin took to the stage to introduce the face of Bvlgari Man Wood Essence, actor, model, and world-champion martial artist Nick Bateman. As both a nature-loving Canadian and city-dwelling Californian, Bateman explains the allure of Bvlgari Man Wood Essence, “I grew up in Canada, so I love the mixture of the wood essence, I feel like it brings me right back to my core.”
Master Perfumer Alberto Morillas, the creator of Bvlgari Man Wood Essence, also attended the event as an honored guest. Morillas explains his creative vision for the Eau de Parfum: “We are all on the same quest. We want the dynamic vitality of the city but also the life force of nature. Hearing the name Bvlgari Man Wood Essence inspired me to combine these notes intense woody notes from nature. Wood is marvelous, infusing this fragrance with very powerful energy.”
Guests, invigorated after their immersion in nature, dined al fresco for dinner and danced the night away to beats by DJ Heron Preston, who brought the pulse of the city to life with his unique sets.
Luis Miguel Gonzalez Sebastiani
Bulgari’s Perfume Business Managing Director
Luis Miguel Gonzalez Sebastiani got his inspiration for the new Man Wood fragrance when admiring the Instagram-famous Vertical Forest high-rise towers in Porta Nuova district of Milan, bedecked with greenery.
“It was incredible to see so much nature in the heart of the city,” he said.
To follow its message of authenticity, Man Wood Essence marks Bulgari’s commitment to reduce its environmental footprint. The bottle, shaped like a skyscraper, is made from 90 per cent recycled glass and marks the next step in the brand’s move towards sustainability.
“The use of high-rate recycled glass is an objective for Bulgari and we are buying our cardboard folding boxes with the Forest Stewardship Council certification,” said Luis Miguel. “Several elements of this fragrance show our intent to becoming more sustainable,” he added.
Made with vetiver, cypress and cedar wood, Man Wood is a light alternative to Bulgari’s spiced scents and, while marketed as a man’s fragrance, it will appeal to women as well, according to Miguel Gonzalez, who also touched upon the brand’s intent to expand its portfolio of unisex fragrances.
Model, Actor, and Influencer
How do you feel about being part of the Bulgari family?
It is a big honour to be working with such a prestigious company. I’ve known about Bulgari for a while now and I think anyone who starts in the fashion industry and starts modelling, the biggest thing you can get is a fragrance campaign. So, when I found out that I was going to work with Bulgari, I was thrilled. What I appreciated about Bulgari is they actually knew who I was and they picked me specifically for this fragrance.
How would you describe the scent?
I smelt it the first time and I would describe it as natural. And I think that’s one of my favourite things about a fragrance, if it smells natural it could almost be someone’s natural smell. This cologne got all the wood essence, hence the name “Wood Essence” and all the natural things like citrus added to it to give it a really natural smell.
How do you accomplish your big presence on social media?
First off, I got very lucky that all these people embraced what I was doing. At the time when Instagram was a new thing, it was bustling, they had something called the popular page. And if you had a photo or a video that got a certain number of likes or views, you’ll make it to the popular page. I got lucky enough that my social media account was snowballing, and the algorithm worked me into the popular page everyday and it just kept growing and growing and growing. It just got exponentially bigger and I posted my life, my relationship with animals, travelling, and I guess it connected with people.
What do you love most about Bulgari Man Wood Essence?
I love the simplicity of the wood. You have the simplicities of cedar wood, which everybody knows, but you also have the high technology of the new wood. This is very important – the new technique with the traditional technique – for Bulgari.
What does the theme “Man meets Nature” mean to you?
Nature is very important. If you don’t have nature, everybody would be dead. However, nature is boring, so I have to bring in technology. Take the example of cedar wood, if I mix it with another technique; the scent can stay longer on the skin, come with more energy, and can also have the freshness of the scent.
What were the memories and emotions involved in the creation of this scent?
The thought of the strongest of trees is a memory for everybody. When you are young, you start to climb into treehouses; you have that emotion you have when young, and you smell the trees. Simplicity for me is not to be artificial; you need to create with your heart to understand, which can be smelt immediately. I smell the energy and space of the trees. Maybe you have never climbed trees, but you have this emotion for nature through nature. You feel like a king, and you own the emotion of being free.
You have been credited for many signature fragrances. Is there a winning formula?
No, but they all have the character of simplicity. I don’t have a vision because I make everything I love. When I work, I’m free. The brand tells me what it wants, and I’m free for the creation. I don’t want to understand the marketing; I just create with my passion.