To celebrate the launch of the Tiffany Paper Flowers jewellery collection in Singapore, Tiffany & Co. brought a bolt of its NYC home town energy to the Singapore streets with a Tiffany Blue coffee cart serving complimentary special brews and croissants from Tiong Bahru Bakery last month.
The coffee cart was placed in front of the Tiffany & Co. ION store on Orchard Road, and when a visitor posts a photo of the coffee cart with the hashtags #tiffanypaperflowers and #tiongbahrubakery, they received Tiong Bahru Bakery’s signature croissant and coffee, in a Tiffany Blue cup of course.
The Tiffany and Tiong Bahru Bakery collaboration features the American brand’s signature colour with stunning window displays and classic New York City touches, including bodegas filled with buckets of paper flowers as well as Tiffany Blue traffic cones.
The Tiffany Paper Flowers collection comprises high and fine jewellery, reflecting a perfect balance of refined femininity and industrial modernity. The collection’s name and design were inspired by the idea of flower petals, cut from paper and delicately pinned together. Constructed and engineered with a platinum pin at its centre, this floral motif is reimagined through a modern and graphic lens. Artfully crafted in highly polished platinum and set with brilliant round diamonds, this expansive collection also highlights Tiffany’s unparalleled craftsmanship.