Breitling takes off into the future with the launch of its new Navitimer 8 collection.
From Shanghai to Hong Kong, world-renowned Swiss watch brand Breitling celebrated the launch of its new Navitimer 8 collection and exhibited 10 vintage timepieces in Singapore in early February as part of its Asia stop-over tour. I joined fellow media representatives, VIPs, local retailers and watch collectors were welcomed by Breitling’s new global CEO, Georges Kern, who spoke about the brand’s rich and remarkable heritage, its groundbreaking innovations and introduced the storied brand’s latest chapter.
“Breitling in the recent past, let’s say 15-20 years, has been positioned as a tough nail pilot brand which is great. If you look at the history it’s much more. We want to revive the heritage of Breitling and we want to become an informal brand whereby we combine instruments for professionals and we will keep the idea of instruments of professionals with iconic designs. Some designs will become more classic,” he said.
Breitling launched a brand-new collection at the ceremony as a tribute to Willy Breitling and the Huit Aviation Department he founded in 1938. Its name is an allusion to the number “eight” (huit in French), which Willy Breitling chose as a reference to the eight-day power reserve that was considered essential for onboard timekeeping instruments on planes, but not necessarily for the wrist chronographs of that era. The new collection has been built on the legacy of the Breitling brand and its earliest pilot’s watches, and will play an important role in taking the company into a legendary future.
The Navitimer 8 family introduces five distinct models that draw heavily on Breitling’s design DNA and the technical features of the first board clocks and pilot’s wristwatches as well as on the Huit Aviation Department’s commitment to quality.
It starts with the eye-catching case: with the typical notches on the bezel, its contrasting satin and polished surfaces and its artfully shaped lugs, it offers – from the very first glance – a compelling blend of sportiness and elegance.
Each Navitimer 8 watch is water-resistant to 10 bar (100 metres). Their dials are all visible through sapphire crystals with anti-reflective coating on both sides. The chronographs in the family offer power reserves ranging from 40 to more than 70 hours, depending on the model and movement.